Secretary Napolitano Announces Expansion of “If You See Something, Say Something” Campaign

Monday, Secretary Napolitano announced the expansion of the “If You See Something, Say Something” awareness campaign to hundreds of Walmart stores around the country, creating a new partnership with the nation’s largest retailer to help the American public play an active role in ensuring the safety and security of the nation.

More than 230 Walmart stores nationwide launched the “If You See Something, Say Something” campaign today, and a total of 588 Walmart stores in 27 states will be on board in the coming days. A short video message, available here will play at select checkout locations – those with video monitors - to remind shoppers to contact local law enforcement to report suspicious activity.

DHS has worked over the past five months with federal, state, local, and private sector partners to expand the campaign to communities nationwide including the recent state-wide expansions in Minnesota and New Jersey, new partnerships with organizations including the American Hotel & Lodging Association (AH&LA), Amtrak, the Washington Metropolitan Area Transit Authority (WMATA), the general aviation industry and six state and local fusion centers across the Southeastern United States.

On Wednesday, Dec 1, DHS announced the expansion of the “If You See Something, Say Something” campaign throughout Minnesota, including Mall of America and other public venues across the state. Campaign materials were unveiled at Mall of America by DHS Protective Security Advisory Glenn Sanders, Mall of America Security Director Major Doug Reynolds, Hennepin County Sheriff Rich Stanek and Minnesota Public Safety Commissioner Michael Campion.

The expansion of the campaign to Mall of America will include both print and video advertisements throughout the mall’s shopping and amusement park areas to help the thousands of daily tourists and shoppers identify potential threats and suspicious situations.


In the coming months, the Department will continue to expand the “If You See Something, Say Something” campaign nationally with public education materials and outreach tools designed to engage America’s businesses, communities and citizens to remain vigilant and play an active role in keeping the county safe.