Emergency Notification service for pets

In his blog Alerts & Notifications, Rick Wimberly has a short post about a company called Pets Guardian:

There’s a new emergency notification service for pets. Well, it’s not for notifying pets, but for notifications regarding pets when an emergency occurs…

Here’s how it works. If, say, emergency medical technicians respond to a call and residents are taken away, the EMTs will have a number to call to activate the notification system. It will then call friends or family pre-designated by the pet owners, instructing them to come get the pets. Signs would be posted around the house, providing the number and instruction to responders.

Or, if a subscriber wants, it can receive a daily check-in from Pets Guardian to confirm that the pet is OK.