"Good preparedness is too expensive and too complicated"
Nothing could be further from the truth. the problem is, we haven't made preparedness a part of our overall education. we get more preparedenss info on an airline flight than we get as citizens. most of us aren't taught that there are literally thousands of subtle, simple, and economical things we can do to drastically improve our emergency readiness. The notion that it might be expensive or complicated has come from companies that aggressively market high-prices unnecessary gear.
You can easily pick up one item each time you go to the grocery store. One week, a flashlight, next some energy bars, then handy wipes, jug of water, radio and batteries, matches, filter masks, a blanket, pet food, and whatever else your family can't do without. :-)
On the other hand, I personally was too lazy or busy or whatever to do this so did purchase a kit online at www.quakedog.com/emergencykits72. I found these kits to be the best and cheapest although I did not do an exhaustive search. I added my own medications and an extra set of clothes and it is in my trunk.
It is interesting that when we know a storm is coming, there is a run on the grocery store and we get prepared but when we don't know when a disaster will happen we leave it all to chance. Hmmm. Comments?